Susan Shain - content marketing writer

Need some rad — yet concise — content? Looking for someone who can write in today’s conversational style while still getting the point across? For someone who can distill complex topics into approachable content (without putting everyone to sleep)? 

You’re in the right place.

I provide content marketing writing services for businesses big and small. Though I’m now a full-time freelance writer, I was previously the senior writer at The Penny Hoarder and a staff writer at Student Loan Hero — which means I have experience working on teams, meeting with clients, and collaborating with editors.

I also have experience as an on-camera host and podcast guest; if that’s what you’re looking for, please visit my press and video page.


My journalistic writing has appeared in major outlets like The New York Times, CNN Travel, The Washington Post, The Independent, MarketWatch, Cosmopolitan, NPR, Travel + Leisure, and USA Today. If my writing is good enough for those publications, hopefully it’ll be up to your standards, too!

I have written content for a range of organizations, including BlackRock, TD Bank, Capital One, Wealthfront, United Airlines, Marriott, and Columbia University.

Although I specialize in personal finance, travel, and food, I’ve worked across many industries, including careers, health, and tech. I take pride in my research and interviewing skills — and am confident I can handle whatever topic you throw at me.

Click to see a selection of clips in the following industries:


  • Blog posts
  • Email newsletters
  • Web copy
  • UX copy
  • Ebooks
  • Sales and marketing materials
  • Editing


  • Clean copy that needs little editing — and is always on time
  • Accurate information based on primary sources and interviews
  • SEO-optimized stories that also have clicky headlines
  • A conversational, easy-to-understand voice that will engage your readers
  • Fresh ideas for improving your content and its reach
  • A fun and energetic new team member!

Whatever your story, I’m confident I can help you tell it. To learn more about my rates and availability, please fill out this four-question form or send an email.

If you need more convincing, click here to see my portfolio or keep reading for testimonials.


“Susan was a breeze to work with. She turned in her pieces on time, every time. Her articles were neat, engaging, and as close to error-free as an editor could hope for. When there were last-minute changes or adjustments to what was expected of her, she was flexible and put the client first. I loved working with Susan because she was quick to respond to edits from myself and from our client, and always responded to feedback enthusiastically. Among the dozen writers I worked with at the time, she was my favorite! If you’re lucky enough to have her as a writer, cherish it… not all freelancers come as sharp as Susan.” – Heather Leith, Managing Editor at Growth Machine

“Susan has been an integral member of my team for the last year and a half. She is a quick learner, and best of all, always completes her work on time. I love working with Susan and would highly recommend her.” – Alexis Grant, Executive Vice President of Content at The Penny Hoarder

“Susan is a pleasure to work with — she is organized to a fault, always meets deadlines (or hands work in early!), and always gives 100%. Her writing is fun, informative, clear and engaging; editing her work is a treat, since it’s so clean, and I almost always learn something new.” – Heather van der Hoop, Freelance Editor

“Susan is someone I can always count on to do awesome work. The fact that she’s extremely easy to work with is just icing on the cake. And to top it all off, she gets everything done while traveling the world! What an inspiration!” – David Ning, Founder of MoneyNing

“Susan provided invaluable help while editing my book. She was thorough in executing the project with a sharp eye for detail and a deep understanding of the overall picture. I can highly recommend her for editing and creating content.” – Michela Fantinel, Founder of Rocky Travel

“When I hire a writer or freelancer, I want two things: quality work and reliability. Susan provides both as well as anyone I have worked with. You can count on her to produce great work on time–and she will solve any problems that come up along the way too. Susan is the most reliable writer I’ve worked with, hands down.” – James Clear, Founder of

Ready now? Just click the button below. I look forward to working with you!

susan shain freelance writing services